STOCK · AAPL · Nasdaq
Apple Inc. trades under the ticker symbol AAPL on the Nasdaq. This page brings together its live stock price, an interactive price chart, and key fundamentals like market capitalization, 52-week range, dividend yield, and the next earnings date, with plain-English context to help you understand what the numbers mean.
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Apple sits at the center of one of the most valuable consumer technology ecosystems ever built. The iPhone still generates over half of total revenue, but the real story is services: the App Store, iCloud, Apple Music, and Apple Pay together exceed $90 billion annually with gross margins above 70%.
The company's competitive strength comes from ecosystem lock-in. Once users are deep in Apple hardware, software, and subscriptions, switching costs are genuinely high. That stickiness translates into pricing power that most hardware companies can only dream about.
Apple has returned hundreds of billions to shareholders through buybacks over the past decade. The dividend is modest but has grown steadily. Berkshire Hathaway has held Apple since 2016 and, even after trimming the stake in 2024, it remains one of Berkshire's largest public holdings.
Source: Apple SEC filings (10-K) and investor relations · Last reviewed June 2026
Apple Inc. scores 81 out of 100 (grade B) across the 4 measures we can read from its filings. Its strongest measure is profitability (grade A); its weakest is balance-sheet health (grade C).
Rule-based grades derived from annual figures reported to the SEC. Descriptive, not a rating of the investment.
Apple grew its revenue steadily (about 7.6% a year) over the 9 years through FY2025, and profit grew even faster, so the business became more profitable as it grew. Its profit margin widened over the period. Free cash flow grew alongside profit.
Rising. Revenue went from $215.6B in FY2016 to $416.2B in FY2025, about 7.6% a year. The top line is still expanding, the first sign the business is still in demand.
Rising. Profit went from $45.7B in FY2016 to $112.0B in FY2025, about 10.5% a year. The business is keeping more profit over time, not less.
gross margin went from 39.1% to 46.9% (volatile); operating margin went from 27.8% to 32.0% (volatile); net margin went from 21.2% to 26.9% (volatile). Each dollar of sales is turning into more profit over time, often a sign of pricing power or scale.
Volatile. Free cash flow went from $53.5B in FY2016 to $98.8B in FY2025, about 7.1% a year. The profit is showing up as real cash, which is what you want to see.
Over the last 10 years the company returned about $713.2B through buybacks and $141.8B through dividends to shareholders. Whether that cash was spent well depends on the price paid for the stock, which this section does not judge. It shows the choices, not a verdict.
Derived from the annual figures this company reported to the SEC. What is described already happened; it is not a forecast.
Rising. Apple keeps about 46.9% of every sales dollar before overhead, and that share has risen over the last 9 years.
Widening. Apple's sales grew about 7.6% a year, and its operating margin went from 27.8% to 32.0% over the same period.
Fairly steady. Apple's operating margin moved within a few points over the last 9 years (from 27.8% to 32.0%).
The Investment Case describes Apple's competitive advantages, and the risks that could erode them.
These are the quality measures the financial statements support. Several others, such as brand strength and customer concentration, need human judgment and are not measured automatically.
Historically, the company has used a mix of reinvestment, buybacks, and dividends.
On average, capital spending used about 13% of operating cash flow across 10 fiscal years (FY2016-FY2025) - a small share of the cash the business generated went back into it, leaving most available for other uses.
Reported share repurchases in 10 of the 10 fiscal years shown, totaling about $713.2B (FY2016-FY2025).
Paid a per-share dividend in each of the 10 fiscal years shown (FY2016-FY2025). The annual per-share dividend did not decline year over year within FY2018-FY2025 (comparable per-share basis), rising in 7 straight year-over-year changes into FY2025. In FY2025, dividends paid totaled about $15.4B.
The total debt balance rose over the window: about $78.9B in FY2016 vs about $90.7B in FY2025. This describes the balance's direction, not repayments.
As of FY2025, held about $35.9B in cash and equivalents vs about $90.7B of total debt - more total debt than cash at that date.
Derived from annual figures this company reported to the SEC (EDGAR XBRL company facts). Descriptive history only: not a forecast, not a rating, not investment advice.
What has varied in Apple Inc.'s past filings, and what to keep an eye on. Descriptive, not a forecast and not a rating.
Apple sits at the center of one of the most valuable consumer technology ecosystems ever built, and the way to understand it is to see how its two halves work together. The iPhone is still the largest single product line and the gateway that pulls customers into everything else, while Services, the higher-margin bundle of the App Store, iCloud, subscriptions, payments, and search licensing, has become the steadier and faster-growing profit engine that rides on a huge and still-expanding base of active devices. That mix matters because it lets profit keep climbing even in years when the number of phones sold barely moves, and Apple reinforces it by returning large amounts of cash through buybacks and a small but steadily rising dividend. The long term question that frames the stock is whether Apple can keep its ecosystem sticky and grow Services while defending it against regulators, a pressured China market, and a perception that it has been slow on artificial intelligence.
Educational analysis from public filings. This is not a recommendation to buy or sell any security.
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Sources: Apple 10-K (SEC EDGAR), Apple Investor Relations · Last reviewed June 2026
Market Cap, Dividend Yield, Valuation
Apple sits at the center of one of the most valuable consumer technology ecosystems ever built, and the way to understand it is to see how its two halves work together. The iPhone is still the largest single product line and the gateway that pulls customers into everything else, while Services, the higher-margin bundle of the App Store, iCloud, subscriptions, payments, and search licensing, has become the steadier and faster-growing profit engine that rides on a huge and still-expanding base of active devices.
Once a household is deep in Apple hardware, software, and subscriptions, moving to a rival means giving up photos, messages, purchases, and the way devices work together, so switching costs are genuinely high.
Services has kept setting new highs and remains Apple's most profitable line, so as it grows the overall mix shifts toward higher-margin recurring revenue.
A large part of revenue still comes from the iPhone, so a prolonged stall in upgrades would weigh on the whole business.
Roughly 20% of revenue comes from China, a market facing geopolitical tension and growing domestic competition from Huawei and others. Manufacturing concentration in China creates supply chain risk, and diversification to India and Vietnam is still in early stages.
Apple blends a hardware business with a faster-growing, higher-margin Services arm and very large capital returns, so a single earnings multiple can hide how those pieces fit together and why the market often pays a premium for the stock. Weigh it using the segment revenue, margin, and cash-flow figures in the company's own filings rather than any outside estimate.
Whether Services keeps growing at a healthy pace and the active installed base keeps expanding, because that combination is what turns a slower hardware cycle into continued profit growth and is the clearest read on the ecosystem's health.
Educational content only. Market data is delayed and is not financial advice. Always do your own research and consult a licensed professional before investing.