STOCK · AMZN · Nasdaq
Amazon.com, Inc. trades under the ticker symbol AMZN on the Nasdaq. This page brings together its live stock price, an interactive price chart, and key fundamentals like market capitalization, 52-week range, dividend yield, and the next earnings date, with plain-English context to help you understand what the numbers mean.
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Stock prices move on company earnings, growth expectations, interest rates, and overall market sentiment. Use the live chart and fundamentals as a starting point for your own research, never as a buy or sell signal.
Amazon runs two very different businesses under one ticker. The retail and logistics side is enormous but operates at thin margins. AWS, the cloud division, generates the majority of Amazon's operating profit and has been the engine funding everything else for over a decade.
AWS is a leader in cloud infrastructure, alongside Microsoft Azure and Google Cloud. Enterprise cloud migration is still in a relatively early phase globally, and AWS sits at the center of it.
Amazon advertising has become a third major profit engine. The combination of purchase intent data and a massive consumer audience makes Amazon's ad platform uniquely valuable to brands, and the margins are high.
Source: Amazon SEC filings (10-K) and investor relations · Last reviewed June 2026
Amazon.com, Inc. scores 74 out of 100 (grade B) across the 4 measures we can read from its filings. Its strongest measure is profitability (grade A); its weakest is cash generation (grade D).
Rule-based grades derived from annual figures reported to the SEC. Descriptive, not a rating of the investment.
Amazon grew its revenue rapidly (about 20.3% a year) over the 9 years through FY2025, and profit grew even faster, so the business became more profitable as it grew. Its profit margin widened over the period. Free cash flow did not keep pace, often a sign of heavy reinvestment.
Rising. Revenue went from $136.0B in FY2016 to $716.9B in FY2025, about 20.3% a year. The top line is still expanding, the first sign the business is still in demand.
Rising. Profit went from $2.4B in FY2016 to $77.7B in FY2025, about 47.4% a year. The business is keeping more profit over time, not less.
operating margin went from 3.1% to 11.2% (volatile); net margin went from 1.7% to 10.8% (expanding). Each dollar of sales is turning into more profit over time, often a sign of pricing power or scale.
Steady. Free cash flow went from $9.4B in FY2016 to $7.7B in FY2025, about -2.2% a year. Cash has lagged profit, usually heavy reinvestment, sometimes a quality flag. The reason matters.
Over the last 16 years the company returned about $7.2B through buybacks to shareholders. Whether that cash was spent well depends on the price paid for the stock, which this section does not judge. It shows the choices, not a verdict.
Derived from the annual figures this company reported to the SEC. What is described already happened; it is not a forecast.
Not reported here. We cannot measure this for Amazon from its filings: it does not separately report the direct cost of its product, which is an accounting choice, not a sign of weak pricing. Its competitive advantages are covered below.
Widening. Amazon's sales grew about 20.3% a year, and its operating margin went from 3.1% to 11.2% over the same period.
Fairly steady. Amazon's operating margin moved within a few points over the last 9 years (from 3.1% to 11.2%).
The Investment Case describes Amazon's competitive advantages, and the risks that could erode them.
These are the quality measures the financial statements support. Several others, such as brand strength and customer concentration, need human judgment and are not measured automatically.
Historically, the company has reinvested in the business and returned cash mainly through buybacks.
On average, capital spending used about 77% of operating cash flow across 9 fiscal years (FY2016-FY2025) - a large share of the cash the business generated went back into it.
Reported share repurchases in 3 of the 8 fiscal years shown, totaling about $7.2B (FY2009-FY2024).
The total debt balance rose over the window: about $8.8B in FY2016 vs about $68.9B in FY2025. This describes the balance's direction, not repayments.
As of FY2025, held about $86.8B in cash and equivalents vs about $68.9B of total debt - more cash than total debt at that date.
Derived from annual figures this company reported to the SEC (EDGAR XBRL company facts). Descriptive history only: not a forecast, not a rating, not investment advice.
What has varied in Amazon.com, Inc.'s past filings, and what to keep an eye on. Descriptive, not a forecast and not a rating.
Amazon is really three businesses in one: a vast, thin-margin retail and logistics operation, a leading cloud platform in AWS, and a fast-growing advertising arm. Retail provides the scale and the customer relationship, while AWS and advertising provide most of the profit. The long term question that frames the stock is whether those high-margin engines keep compounding fast enough to justify the heavy investment the whole system requires.
Educational analysis from public filings. This is not a recommendation to buy or sell any security.
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Sources: Amazon 10-K (SEC EDGAR), Amazon Investor Relations · Last reviewed June 2026
Amazon is really three businesses in one: a vast, thin-margin retail and logistics operation, a leading cloud platform in AWS, and a fast-growing advertising arm. Retail provides the scale and the customer relationship, while AWS and advertising provide most of the profit.
Amazon's fulfillment and logistics network, built over many years and at enormous cost, lets it deliver quickly and cheaply at a scale that is very hard for rivals to match, and Prime ties customers into that system.
AWS is the largest cloud platform and still has a long runway as enterprise computing keeps shifting to the cloud, with artificial intelligence workloads adding fresh demand.
The retail business runs at very thin margins and is sensitive to consumer spending, so reported profit can look small relative to the company's size and can swing with the economy.
AWS faces intensifying competition from Microsoft Azure (with its OpenAI integration) and Google Cloud. The retail business operates at very thin margins and is sensitive to consumer spending cycles.
Amazon is hard to judge on a single earnings multiple because most of its profit comes from AWS and advertising while the large retail business runs thin, so a blended number can mislead. Look at the segments separately using the revenue, operating income, and capital expenditure figures in the company's own filings rather than any outside estimate.
The AWS growth rate and operating margin reported each quarter, which drive most of the profit and are the numbers the market watches most closely.
Educational content only. Market data is delayed and is not financial advice. Always do your own research and consult a licensed professional before investing.