STOCK · AMZN · Nasdaq

Amazon.com, Inc.

Amazon.com, Inc. trades under the ticker symbol AMZN on the Nasdaq. This page brings together its live stock price, an interactive price chart, and key fundamentals like market capitalization, 52-week range, dividend yield, and the next earnings date, with plain-English context to help you understand what the numbers mean.

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Stock prices move on company earnings, growth expectations, interest rates, and overall market sentiment. Use the live chart and fundamentals as a starting point for your own research, never as a buy or sell signal.

Executive summary

What it does: Amazon runs two very different businesses under one ticker.
Why investors follow it: AWS is the largest cloud platform and still has a long runway as enterprise computing keeps shifting to the cloud, with artificial intelligence workloads adding fresh demand.
The measured picture: See the measured read on business quality, financial health, and valuation below.
What to watch: The AWS growth rate and operating margin reported each quarter, which drive most of the profit and are the numbers the market watches most closely.

About Amazon.com, Inc.

Amazon runs two very different businesses under one ticker. The retail and logistics side is enormous but operates at thin margins. AWS, the cloud division, generates the majority of Amazon's operating profit and has been the engine funding everything else for over a decade.

AWS is a leader in cloud infrastructure, alongside Microsoft Azure and Google Cloud. Enterprise cloud migration is still in a relatively early phase globally, and AWS sits at the center of it.

Amazon advertising has become a third major profit engine. The combination of purchase intent data and a massive consumer audience makes Amazon's ad platform uniquely valuable to brands, and the margins are high.

How does Amazon.com, Inc. make money?

Retail: online and physical stores sell goods directly, while third-party seller services (commissions and fulfillment) now drive a majority of units sold.
AWS cloud computing generates the largest share of operating profit despite being a fraction of total revenue.
Advertising across Amazon's storefront and streaming properties is the fast-growing, high-margin third engine, alongside Prime subscriptions.

Source: Amazon SEC filings (10-K) and investor relations · Last reviewed June 2026

Investment case

Amazon is really three businesses in one: a vast, thin-margin retail and logistics operation, a leading cloud platform in AWS, and a fast-growing advertising arm. Retail provides the scale and the customer relationship, while AWS and advertising provide most of the profit. The long term question that frames the stock is whether those high-margin engines keep compounding fast enough to justify the heavy investment the whole system requires.

Educational analysis from public filings. This is not a recommendation to buy or sell any security.

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Why investors follow this company

AWS is the largest cloud platform and still has a long runway as enterprise computing keeps shifting to the cloud, with artificial intelligence workloads adding fresh demand.
Advertising has become a third high-margin engine, drawing on purchase data and a large shopping audience, and it tends to grow faster than the retail business it sits on.
Amazon has repeatedly turned internal cost centers, such as logistics and computing, into outside revenue streams, which gives it more ways to grow than a pure retailer.

Competitive advantages

Amazon's fulfillment and logistics network, built over many years and at enormous cost, lets it deliver quickly and cheaply at a scale that is very hard for rivals to match, and Prime ties customers into that system.
AWS benefits from scale and high switching costs; once a company builds its systems on Amazon's cloud, moving them elsewhere is expensive and disruptive, which keeps the revenue sticky.

What could go wrong

The retail business runs at very thin margins and is sensitive to consumer spending, so reported profit can look small relative to the company's size and can swing with the economy.
Heavy capital spending on data centers and logistics holds down free cash flow during investment years, and the payoff on artificial intelligence spending is not yet proven.
AWS faces strong competition from Microsoft Azure and Google Cloud, and Amazon's scale keeps it under ongoing antitrust scrutiny over how it treats third-party sellers.

What to watch

The AWS growth rate and operating margin reported each quarter, which drive most of the profit and are the numbers the market watches most closely.
Advertising revenue growth and the level of capital expenditure relative to free cash flow, which show whether the high-margin engines are outpacing the cost of building them.

Valuation in context

Amazon is hard to judge on a single earnings multiple because most of its profit comes from AWS and advertising while the large retail business runs thin, so a blended number can mislead. Look at the segments separately using the revenue, operating income, and capital expenditure figures in the company's own filings rather than any outside estimate.

Sources: Amazon 10-K (SEC EDGAR), Amazon Investor Relations · Last reviewed June 2026

Concepts behind this investment case

Market Cap, Valuation

How management uses cash

Historically, the company has reinvested in the business and returned cash mainly through buybacks.

Reinvestment

On average, capital spending used about 77% of operating cash flow across 9 fiscal years (FY2016-FY2025) - a large share of the cash the business generated went back into it.

Buybacks

Reported share repurchases in 3 of the 8 fiscal years shown, totaling about $7.2B (FY2009-FY2024).

Debt direction

The total debt balance rose over the window: about $8.8B in FY2016 vs about $68.9B in FY2025. This describes the balance's direction, not repayments.

Cash position

As of FY2025, held about $86.8B in cash and equivalents vs about $68.9B of total debt - more cash than total debt at that date.

Derived from annual figures this company reported to the SEC (EDGAR XBRL company facts). Descriptive history only: not a forecast, not a rating, not investment advice.

Frequently asked questions

What is the investment case for Amazon?

Does Amazon have an economic moat?

Amazon's fulfillment and logistics network, built over many years and at enormous cost, lets it deliver quickly and cheaply at a scale that is very hard for rivals to match, and Prime ties customers into that system.

What is the bull case for Amazon?

AWS is the largest cloud platform and still has a long runway as enterprise computing keeps shifting to the cloud, with artificial intelligence workloads adding fresh demand.

What is the bear case for Amazon?

The retail business runs at very thin margins and is sensitive to consumer spending, so reported profit can look small relative to the company's size and can swing with the economy.

What are the key risks for Amazon?

AWS faces intensifying competition from Microsoft Azure (with its OpenAI integration) and Google Cloud. The retail business operates at very thin margins and is sensitive to consumer spending cycles.

How should investors think about Amazon's valuation?

Amazon is hard to judge on a single earnings multiple because most of its profit comes from AWS and advertising while the large retail business runs thin, so a blended number can mislead. Look at the segments separately using the revenue, operating income, and capital expenditure figures in the company's own filings rather than any outside estimate.

What should investors watch with Amazon?

The AWS growth rate and operating margin reported each quarter, which drive most of the profit and are the numbers the market watches most closely.

Learn more

Educational content only. Market data is delayed and is not financial advice. Always do your own research and consult a licensed professional before investing.