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Alphabet Inc.

Alphabet Inc. trades under the ticker symbol GOOGL on the Nasdaq. This page brings together its live stock price, an interactive price chart, and key fundamentals like market capitalization, 52-week range, dividend yield, and the next earnings date, with plain-English context to help you understand what the numbers mean.

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Executive summary

About Alphabet Inc.

Google Search generates around 55% of Alphabet's total revenue, and it remains one of the most profitable businesses ever built. The ability to connect advertisers with people actively searching for products is worth an enormous premium in the ad market.

YouTube is the second-largest search engine in the world and one of the most-watched video platforms on any device. Google Cloud is the third-largest cloud provider and has been gaining share consistently, approaching meaningful profitability.

The AI competition is the biggest near-term strategic question for Alphabet. Microsoft's Copilot integration has put real pressure on Google's search dominance, and Alphabet is racing to integrate Gemini across its full product lineup.

How does Alphabet Inc. make money?

Source: Alphabet SEC filings (10-K) and investor relations · Last reviewed June 2026

Financial health

Alphabet Inc. scores 93 out of 100 (grade A) across the 4 measures we can read from its filings.

Rule-based grades derived from annual figures reported to the SEC. Descriptive, not a rating of the investment.

How Alphabet's business has evolved

Alphabet grew its revenue rapidly (about 18.1% a year) over the 9 years through FY2025, and profit grew even faster, so the business became more profitable as it grew. Its profit margin widened over the period. Free cash flow grew alongside profit.

Rising. Revenue went from $90.3B in FY2016 to $402.8B in FY2025, about 18.1% a year. The top line is still expanding, the first sign the business is still in demand.

Rising. Profit went from $19.5B in FY2016 to $132.2B in FY2025, about 23.7% a year. The business is keeping more profit over time, not less.

operating margin went from 26.3% to 32.0% (volatile); net margin went from 21.6% to 32.8% (expanding). Each dollar of sales is turning into more profit over time, often a sign of pricing power or scale.

Volatile. Free cash flow went from $25.8B in FY2016 to $73.3B in FY2025, about 12.3% a year. The profit is showing up as real cash, which is what you want to see.

Over the last 10 years the company returned about $346.2B through buybacks and $17.5B through dividends to shareholders. Whether that cash was spent well depends on the price paid for the stock, which this section does not judge. It shows the choices, not a verdict.

Derived from the annual figures this company reported to the SEC. What is described already happened; it is not a forecast.

Business quality

Can it raise prices without losing customers?

Not reported here. We cannot measure this for Alphabet from its filings: it does not separately report the direct cost of its product, which is an accounting choice, not a sign of weak pricing. Its competitive advantages are covered below.

Does it get cheaper to run as it gets bigger?

Widening. Alphabet's sales grew about 18.1% a year, and its operating margin went from 26.3% to 32.0% over the same period.

How steady are its profits, year to year?

Variable. Alphabet's operating margin swung widely over the last 9 years (from 26.3% to 32.0%).

What protects this business from competitors?

The Investment Case describes Alphabet's competitive advantages, and the risks that could erode them.

These are the quality measures the financial statements support. Several others, such as brand strength and customer concentration, need human judgment and are not measured automatically.

How management uses cash

Historically, the company has used a mix of reinvestment, buybacks, and dividends.

Reinvestment

On average, capital spending used about 38% of operating cash flow across 10 fiscal years (FY2016-FY2025) - a moderate share of the cash the business generated went back into it.

Buybacks

Reported share repurchases in 10 of the 10 fiscal years shown, totaling about $346.2B (FY2016-FY2025).

Dividends

Paid a per-share dividend in each of the 2 fiscal years shown (FY2024-FY2025). The dividend is recent within this window. In FY2025, dividends paid totaled about $10.0B.

Debt direction

The total debt balance rose over the window: about $3.9B in FY2016 vs about $48.5B in FY2025. This describes the balance's direction, not repayments.

Cash position

As of FY2025, held about $30.7B in cash and equivalents vs about $48.5B of total debt - more total debt than cash at that date.

Derived from annual figures this company reported to the SEC (EDGAR XBRL company facts). Descriptive history only: not a forecast, not a rating, not investment advice.

Understanding the risks

What has varied in Alphabet Inc.'s past filings, and what to keep an eye on. Descriptive, not a forecast and not a rating.

Financial resilience

Earnings stability

What could go wrong

Investment case

Alphabet pairs a dominant search advertising engine with a fast growing cloud business and broad exposure to artificial intelligence, which is the long-term question that frames the stock.

Educational analysis from public filings. This is not a recommendation to buy or sell any security.

See all our Investment Cases on Stock Watch →

Compare its behavior on the Stock Screener →

Why investors follow this company

Competitive advantages

What could go wrong

What to watch

Valuation in context

Sources: Alphabet 10-K (SEC EDGAR), Alphabet Investor Relations · Last reviewed June 2026

Concepts behind this investment case

Market Cap, Valuation, What Is Market Concentration?

Frequently asked questions

What is the investment case for Alphabet?

Alphabet pairs a dominant search advertising engine with a fast growing cloud business and broad exposure to artificial intelligence, which is the long-term question that frames the stock.

Does Alphabet have an economic moat?

Search distribution and scale compound through user data and deep integration across Android and Chrome, which is hard for rivals to replicate.

What is the bull case for Alphabet?

Google Cloud has grown into a meaningful contributor and is approaching durable profitability at scale.

What is the bear case for Alphabet?

Advertising revenue is cyclical and can slow quickly when the broader economy weakens.

What are the key risks for Alphabet?

AI-powered search alternatives (ChatGPT, Perplexity) pose the first serious threat to Google's search monopoly in decades. A US Department of Justice case found Google illegally maintained its search monopoly; the remedies and appeals process is still playing out.

How should investors think about Alphabet's valuation?

Investors weigh Alphabet's durable cash generation against the uncertainty around AI disruption and regulation. Judge valuation using figures from the company's own filings rather than any third-party estimate.

What should investors watch with Alphabet?

Cloud growth and profitability trends reported in the quarterly filings.

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Educational content only. Market data is delayed and is not financial advice. Always do your own research and consult a licensed professional before investing.