STOCK · META · Nasdaq
Meta Platforms, Inc. trades under the ticker symbol META on the Nasdaq. This page brings together its live stock price, an interactive price chart, and key fundamentals like market capitalization, 52-week range, dividend yield, and the next earnings date, with plain-English context to help you understand what the numbers mean.
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Meta owns Facebook, Instagram, and WhatsApp, three of the most-used social platforms in the western world. Revenue is almost entirely advertising. The business nearly collapsed in 2022 when Apple's iOS privacy changes disrupted Meta's ad targeting. The recovery since then has been remarkable.
Meta's AI investments are real. The Llama model family is open-source and widely used by developers, and Meta's AI recommendations engine has significantly improved engagement and ad performance. The company also runs one of the largest GPU clusters in the world.
The metaverse bet, through Reality Labs, has cost over $60 billion and generated relatively little revenue. Zuckerberg has shown no sign of retreating from it. Investors either believe in the long-term thesis or they don't.
Source: Meta Platforms SEC filings (10-K) and investor relations · Last reviewed June 2026
Meta Platforms, Inc. scores 96 out of 100 (grade A) across the 4 measures we can read from its filings.
Rule-based grades derived from annual figures reported to the SEC. Descriptive, not a rating of the investment.
Meta Platforms, Inc. grew its revenue rapidly (about 24.7% a year) over the 9 years through FY2025, but profit grew more slowly than sales, so margins came under pressure. Its profit margin narrowed over the period. Free cash flow grew alongside profit.
Rising. Revenue went from $27.6B in FY2016 to $201.0B in FY2025, about 24.7% a year. The top line is still expanding, the first sign the business is still in demand.
Rising. Profit went from $10.2B in FY2016 to $60.5B in FY2025, about 21.8% a year. The business is keeping more profit over time, not less.
operating margin went from 45.0% to 41.4% (volatile); net margin went from 37.0% to 30.1% (volatile). Each sale is a little less profitable than before, so it is worth asking why.
Rising. Free cash flow went from $11.6B in FY2016 to $46.1B in FY2025, about 16.6% a year. The profit is showing up as real cash, which is what you want to see.
Over the last 9 years the company returned about $174.0B through buybacks and $10.4B through dividends to shareholders. Whether that cash was spent well depends on the price paid for the stock, which this section does not judge. It shows the choices, not a verdict.
Derived from the annual figures this company reported to the SEC. What is described already happened; it is not a forecast.
Not reported here. We cannot measure this for Meta Platforms, Inc. from its filings: it does not separately report the direct cost of its product, which is an accounting choice, not a sign of weak pricing. Its competitive advantages are covered below.
Narrowing. Meta Platforms, Inc.'s sales grew about 24.7% a year, and its operating margin went from 45.0% to 41.4% over the same period.
Variable. Meta Platforms, Inc.'s operating margin swung widely over the last 9 years (from 45.0% to 41.4%).
The Investment Case describes Meta Platforms, Inc.'s competitive advantages, and the risks that could erode them.
These are the quality measures the financial statements support. Several others, such as brand strength and customer concentration, need human judgment and are not measured automatically.
Historically, the company has used a mix of reinvestment, buybacks, and dividends.
On average, capital spending used about 42% of operating cash flow across 10 fiscal years (FY2016-FY2025) - a moderate share of the cash the business generated went back into it.
Reported share repurchases in 9 of the 9 fiscal years shown, totaling about $174.0B (FY2017-FY2025).
Paid a per-share dividend in each of the 2 fiscal years shown (FY2024-FY2025). The dividend is recent within this window. In FY2025, dividends paid totaled about $5.3B.
The total debt balance rose over the window: about $1.5B in FY2012 vs about $58.7B in FY2025. This describes the balance's direction, not repayments.
As of FY2025, held about $35.9B in cash and equivalents vs about $58.7B of total debt - more total debt than cash at that date.
Derived from annual figures this company reported to the SEC (EDGAR XBRL company facts). Descriptive history only: not a forecast, not a rating, not investment advice.
What has varied in Meta Platforms, Inc.'s past filings, and what to keep an eye on. Descriptive, not a forecast and not a rating.
Meta runs Facebook, Instagram, WhatsApp, and Threads, and almost all of its profit comes from advertising to billions of daily users. The long-term question is whether its heavy spending on artificial intelligence keeps strengthening that advertising engine while the separate, money-losing Reality Labs bet either pays off or stays a drag.
Educational analysis from public filings. This is not a recommendation to buy or sell any security.
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Sources: Meta Platforms 10-K (SEC EDGAR), Meta Investor Relations · Last reviewed July 2026
Meta runs Facebook, Instagram, WhatsApp, and Threads, and almost all of its profit comes from advertising to billions of daily users. The long-term question is whether its heavy spending on artificial intelligence keeps strengthening that advertising engine while the separate, money-losing Reality Labs bet either pays off or stays a drag.
Billions of people use its apps every day, and the pull of friends, family, and creators already being there makes those apps hard for a rival to displace.
A very large and still-growing user base gives Meta a durable place to show ads.
Reality Labs has lost tens of billions of dollars with little revenue so far, and management has not pulled back.
Reality Labs has accumulated over $60B in losses and remains unproven at scale as a business. Regulatory pressure on social platforms is increasing globally, with focus on teen safety, data privacy, and market power.
Much of the debate is how much future AI and advertising growth today's price already assumes, and how the market treats the ongoing Reality Labs losses. Weigh valuation using the company's own filings rather than a third-party estimate.
Advertising revenue growth, average revenue per user, and engagement across the apps.
Educational content only. Market data is delayed and is not financial advice. Always do your own research and consult a licensed professional before investing.